We all know that musical instruments we don’t use can be useful to others. Especially when we have the opportunity to buy new, modern equipment. We know this, but we don’t take advantage of it. But we should. The money you earn from renting out equipment can be used for your band’s needs.
So what should you do with used equipment? It’s best to understand that it might still be useful in the future and try to rent it out in the meantime. Renting out is not easy. You need to understand who will need the audio equipment, when, and for what purpose. To do this, you need to research demand, create an attractive offer, prepare a price list, and sell the service on mutually beneficial terms.
- Let’s start with demand. How do you find out demand?
The first way is to ask. Visit rehearsal spaces, ask around, find out who’s missing what equipment and who can borrow your equipment for a fee. Look for ads for events and celebrations and call them. Find all the arts centers (cultural centers, theaters, philharmonic societies), orphanages, kindergartens, schools, vocational schools, colleges, and institutes, and inquire about collaborating with them on equipment rentals.
The second option is to place an ad in a newspaper (both offline and online). Before posting, remember to clarify the category and the audience’s interest in your or similar equipment. Remember, we’re not posting an ad to sell our services, but to gauge demand.
In the first step, aim only to find out who would like to rent equipment and instruments. Don’t sell anything yourself, don’t offer any special offers, and don’t tempt them with discounts or loans. We just want to know. Every call or message will provide us with information about someone interested in our services.
- Create an attractive offer.
High-quality photos taken in-house, an excellent description, favorable terms for tenants, and a quick response to calls and messages—that’s what your ads should generally include. When creating an offer, consider not only your own benefit but also the benefit of the future client.
to be continued…
