Let’s Repeat and Continue…
There are four main components to a musician’s career. Without even one of them, your professionalism plummets. If all three are present and highly developed, you’ll thrive and reach the next level.
You must be aware of these components to understand why something isn’t working.
3. Advertising/PR.
Your advertising is about attracting those people you target, for whom you create your tracks, for whom you work and perform. There are many well-known strategies for a musical group. Just look at successful global bands and follow their development. Each group has always had its own unique selling point, which we should utilize.
In general, I recommend reading the histories of great musical groups, no matter their genre. There is always something to “learn” from there.
But there are three very clear strategies that most people use.
3.1 The first strategy “the long-term one”.
Is based on finding and building a listener base by entering the market with “our own” material.
“We’ll play ONLY our own songs, no covers.”
“We want to create SOMETHING of our own and bring IT to the people.”
“We play OUR OWN music and won’t adapt to anyone else.”
Sound familiar?
If so, then you or your project falls into the first strategy, and that’s not so bad, but it’s not good either. To my great regret, this is the path chosen by the majority of good musical groups, and they make up about 45% of all of them. The personality factor will play a greater role here than fame. Depending on the target audience, you can expect to reach 10-15 years.
The chain of consequences.
What if things only get worse?
Few people want your music → Few people listen to it or attend your concerts → Your work is underpaid → Little dedication to creativity.
A chain of opportunities.
What if it gets even better?
Few people want your music → Only the faithful will stay with you, and often, among them, perhaps the most loyal, will enroll in training or become your PR → There’s a chance you’ll gain a foothold in a narrow niche → You will have the strength to create new hits for your already small, but 100% worthwhile audience.
