Imagine you used to make a comfortable living at your local venues. You’d perform as an opening act and organize your own small concert. But times are changing, and we need to change too.
Many clubs and establishments will soon be closing, simply because profitability will plummet for the owners. Do you think the owner will sponsor you as much as ever? No, and that’s okay. Their sales are falling, they’re suffering losses—they don’t need you. They only want to protect their own business and not go into the red.
Another situation. You have your own rehearsal space. Until certain events, everything was going well: people signed up for your rehearsal sessions, paid for them, and practiced.
What will happen in the near future?
Let’s use logic.
People, frightened by the threat of infection, will stay home.
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Consequently, fewer and fewer people will come to entertainment venues.
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Bars and clubs won’t be able to accommodate anchor and supporting bands because they can’t afford them.
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These bands lose the desire to play, much less rehearse.
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Fewer and fewer people attend rehearsals, and eventually they stop altogether.
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The owner of the rehearsal space is losing money every day.
What can be done?!
After all, many perform, sing, and play not so much for the money as for their own enjoyment.
Musicians have several options:
- perform wherever possible, even for minimal pay
- gather like-minded people in apartments, garages, or equipped basements, giving completely free concerts to lift their spirits
- learn everything possible online related to their field, gain knowledge, and develop new material
- teach and help others learn music (who knows, maybe some of your students will become excellent musicians, and then loyal partners)
- inspire your colleagues to work through online platforms
For record label holders There are also several solutions for these points:
- Start actively building a database of musicians now.
- Find a convenient online platform for communication and answering questions.
- Reduce your rates temporarily.
- If you can rent out equipment for home practice, do so.
- Determine how much money you’ll lose by not renting out your rehearsal space.
- During the crisis, maximize the use of your space for related or completely unrelated purposes (optionally, you could offer your space for advertising or a storage warehouse).
- Do something about it; don’t leave your space idle and waste money.
I wish everyone a great mood and fresh creative ideas!
